I am a designer and write some Actionscript but would not consider myself a programmer. Most of my work is in content publishing, and I was very pleased with the non-technical descriptions of very complex technical processes. The section on the new keyframing in Flash 10 cleared up the topic for me, and I have been able to apply some of the settings I read about. If you are a content publisher who uses WordPress and you really like the look of flash content, I would definitely reccomend this book.
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