Heat Maps and Website Usability Testing

Case Study: using CrazyEgg Heat Map tracking on YourCustomBlog.com

A website is not a “set it and forget it” investment. Once a site is launched and live it’s still not “finished” — you need to periodically evaluate how people are using your site. Quantified data about how people use your site provides valuable insight and feedback. The most important question might be: are people taking the actions you want or expect them to take? This sets a baseline for evaluating your current design and layout.

Most people have Google Analytics already set up. Today I will introduce another tool for visualizing site usage — heat map tracking via CrazyEgg.com.

For the full article see: heat maps and web site usability testing

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